About Us

About Finner

Finner designs and sells fishing gear that makes it easier to catch fish. We focus on products that help you cast further, fish more accurately, and control your flies or lures better.

Our main products are:

  • Fly lines that load your rod faster, shoot further, and fish at the correct depth.

  • Rods built for accurate casting with less effort.

  • Leaders and tippets designed to turn over properly and reduce tangles.

  • Fishing accessories that fix common problems on the water.

Every product is tested by real anglers, in real conditions — rivers, lakes, estuaries, and coastal waters.

Why Finner?

We started Finner because much of the fishing gear on the market was:

  1. Overpriced.

  2. Overcomplicated.

  3. Poorly designed for practical fishing.

Finner solves that by making purpose-built tackle that works as advertised. We explain what it does, why it helps, and how to use it. No jargon, no nonsense.

How We Make Better Gear

  • Fly lines: We design tapers for fast loading and minimal false casting. Our coatings are slick, low-friction, and durable. We offer floating, sink-tip, and full sink lines for trout, grayling, salmon, and predator species.

  • Rods: Lightweight carbon blanks with fast or moderate actions, depending on fishing style. Balanced to reduce fatigue and improve casting accuracy in real fishing situations, not just casting pools.

  • Leaders: Pre-tied leaders with correct taper profiles for better turnover. Designed to match specific line weights and fly sizes.

  • Accessories: Tools and rigging aids that fix practical problems like line tangles, fly changes, or knot strength.

Direct to Anglers = Better Value

We sell direct online. No middlemen, no retail mark-ups. That means you get premium-grade fishing gear at realistic prices.

We focus on giving you more for your money: better materials, smarter designs, and products that help you catch fish.

For Serious and New Anglers

Whether you are just starting or have fished for years, Finner’s gear is built to make fishing easier and more productive. You won’t find meaningless “pro series” labels here — just clear product information and proven performance.

What We Stand For

Finner exists to solve real fishing problems:

  • Easier casting.

  • Better fly presentation.

  • More fish in the net.

No gimmicks. No fluff. Just gear that works.